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Conference, convention, commercial collaboration, or corporate congress; you know what they say about a rose with a different name. No matter what moniker you attach to a gathering of professionals from around the globe, conferences remain a vital contributor to the health and welfare of virtually any and every industry. In a marketplace inundated with social media options and instantaneous communication...why the need for a gathering? Here are just a few reasons a conference is even more imporitant today.
When the board members of Experience Marketing Association (EMA) first examined the relevance of conference attendance, one thing proved to be common among all opinions: we need a new format now and then. Sitting in front of a computer monitor watching a podcast or YouTube video becomes a monotonous chore. We are social creatures: it’s part of our DNA, and the personal experience of engaging socially is like a shot of emotional adrenalin. It provides a dynamic that you simply can’t experience sitting at your computer.
Attendance represents a personal investment of time, and attendees are savvy professionals who expect a return on their investment. Meeting them where they are and investing your time and talent is the strongest possible way of showing your commitment to your industry as a whole as well as those individuals who share your concerns.
G.K. Chesterton once stated that ‘we are perishing for want of wonder, not for want of wonders’. Unfortunately, far too many opportunities to discover something wonderful, learn something new or dive into a pool of the unexpected and retrieve inspiration are ignored. What are you missing by not attending? What opportunity is waiting for your? Remember: every successful collaboration throughout history started with a meeting.
We invite you to join us in Fort Lauderdale May 3-5. Find out how companies around the world are enjoying the benefits of being Experience Marketing Association members. Learn more about EMA and get details about this years’ conference online at here.
