If you were one of the many attendees at this year’s Experience Marketing Association’s Annual Conference, you came away with a greater understanding of and admiration for the power of sensory marketing. Held at the beautiful Ocean B Resort in Fort Lauderdale, Florida, this years’ conference encompassed many topics, offering a multitude of answers to many questions regarding the associations’ rebranding, our broader focus and the many opportunities this new path provides.
As a group, it’s safe to say we were all impressed with the innovations presented...and the potential they represent. For instance, we learned...
This is just a sample of what was shared during the 3-day conference.
While technology and innovation were well represented at the EMA Conference, there was an equally welcome message that wasn't proclaimed from behind a podium, displayed in digital video or broadcast in 24-bit audio. However, it was as prominent and noticeable as anything else conveyed. This message wasn't spoken. It was demonstrated.
The members of the Experience Marketing Association truly respect one another. In fact, they like each other! Learning the latest about your chosen field at a beautiful resort boasting ocean views, located on a pristine beach should be enough to satisfy everyone in attendance. Sharing innovations, hearing pros and cons of particular processes and practices and learning how others effectively deal with a variety of issues adds to the value. Experiencing it all among the industry’s most respected professionals...and being able to count them among friends...now THAT’S a truly amazing experience. Watching people who have been working towards a common goal for nearly two decades come together for the good of an entire industry is just the kind of motivation we all need now and again.
All of us in the Experience Marketing Association invite you to join us. Come and learn how we’re working together to take advantage of every opportunity new innovation provides. Discover all the benefits of networking with some of the world’s most effective marketers as a Certified EMA Member Professional and enjoy all the benefits. Learn more about the Experience Marketing Association here.